Readable URL links support the effectiveness of SEM

We were able to optimally combine technology of URLs encoded with information and readable links.
Cyclone technology was working with encoded URLs to allow us to
increase security of transferred data and media content exchanged
between client (browser) and server (web application).

Web
presentations are thus allowed to be indexed by search engines (MSN,
google etc.) robots in effective way. But main benefit is that new form
of internal links is more understandable for typical visitors. It is
good old rule applied in real - “What is good for visitors is as good
for search engines”.

Only URLs left encoded are those who are transferring sensitive data, like those from interactive forms.